Countryside Agency Archive
Breadcrumbs
Minister Unveils Blueprint For Linking Product To Place - 3 July 2000
Agriculture Minister Nick Brown and Ewen Cameron, chairman of the Countryside Agency, will launch a major new project vital to the future prosperity of producers and the countryside. New research revealing whether consumers really understand the links between the products they purchase and the countryside they value will also be launched.
The initiative is the Countryside Agency's response to the Prime
Minister's challenge, from the March 30th Action Plan for Farming,
to assist consumers and others to understand the connections
between the products they buy and the countryside they value and to
work with others to develop projects to achieve this aim.Examples of projects which will be supported include:
High Weald Directory of local products: Countryside Agency guide to the goods and services that help maintain rich landscape and wildlife qualities. Similar directories in production for Suffolk and Norfolk Coasts.
Local sourcing project for the hotel and catering sector: a partnership project with MAFF, FRCA, regional tourist boards and Food From Britain
Forest of Mercia Innovation Centre: Promoting local woodlands and their products
You are invited to the press conference with:
The Rt Hon Nick Brown MP
Countryside Agency chairman Ewen Cameron, deputy chairman Pam Warhurst and
chief executive Richard Wakeford
There will be the opportunity to interview people at the launch from some of the Countryside Agency's partners working on projects throughout England.
For further information contact:
Countryside Agency: Nigel Ellway on 020 7340 2906/ 2907 or 0385 975398
TWA Communications: Teresa Wickham on 01892 723723 or 07770 630707 or Anne Bailey on 01379 668324 or 07780 908487
