The health of the rural economy in the East of England reflects the national picture showing growth in the service sector, such as distribution, hotels and restaurants and a continued decline in agriculture, fisheries and manufacturing. In spite of ...

Economic characteristics of the region.

With high employment levels and low unemployment in rural areas, economic activity is fairly stable. 86% of rural businesses in the region employ a workforce of 10 people or less. However, opportunities by-pass the most disadvantaged people, such as unskilled workers and those with few educational qualifications.

 

The need to improve business viability has enabled many farmers to find alternative incomes in the tourism industry through holiday lets and outdoor activities. In addition, many farmers have been able to produce specialised products for local markets to satisfy changing consumer tastes. However, pockets of high unemployment still exist where work is seasonal with low pay, particularly in agriculture, horticulture and tourist outlets.

Revitalising market towns is one of the major objectives of the Government’s Rural White paper and the East of England has a large number of small market towns across the region. These towns are integral to the region’s rural economy, providing centres for essential services to neighbouring villages and supporting a diverse range of businesses.

Three strategic growth areas in the East of England will impact on the population, economic activity, infrastructure and environmental quality. The region faces challenges in ensuring that the growth supports the development of sustainable communities – supplying schools and health care provision, public transport, quality open spaces and high design principles.